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Upon completion of our research and analysis our marketing team has reached a conclusive decision that Pizza Hut should not pursue the proposed BIGFOOT Pizza product launch.
Essay about Pizza Hut - 4898 Words | Cram
First off, we appreciate the opportunity to have had an important role in Pizza Hut's latest product development, BIGFOOT.
Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence.
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Our love group makes up the most significant part of Pizza Hut's revenue and by further targeting this market we can increase revenue by an additional 16.6 percent (See Exhibit 8).