Introduction to Business Essay - 4086 Words
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Introduction to bottom of the pyramid 3 Business Plan 4-5 Financial Plan 5-6 Applying 12 principals of innovation in BOP market 7-9 Conclusion 10 INTRODUCTION TO BOTTOM OF PYRAMID The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to group that vast segment - in excess of about four billion - of the world’s poorest citizens constituting an invisible and unserved market blocked by challenging barriers that prevent them from realising their human potential for their own benefit, t...